Third Crown is quite popular because of its geometric, bold pieces that are crafted very exclusively from gun metal, gold and silver. An important signature component that is seen in their design is how they uniquely find ways to incorporate linking in the jewelry. The couple says that this linking is a symbolic representation of themselves as they are one entity.
The couple said that they initially wanted to start a business for designing clothes. But when Kristen moved to New York, she was getting jewelry jobs offered. So, she began working in that direction. Kofi wanted a rosary for himself and Kristen gifted him one. It was then that they got the idea of starting a jewelry brand.
The couple said that designing jewelry for their brand is their lifestyle and they want their jewelry to become the lifestyle of other people. They think that their jewelry is not like others because the pieces are not dainty knick knacks. They are big and have some weight, but are not heavy. The two factors that make them unique are geometry and dynamics. They are also gender fluid and are great for both men and women.
The couple also said that the best moment for them was when celebrities like Beyonce and Solange started wearing their jewelry. This was a huge moment for them and a very big accomplishment.
Their future plans include a photo shoot for their fall collection and they have called it the Prizm Collection. Their latest design is the Harlem link chain, which has the shape of a pyramid transformed into a signature style Cuban link chain.